Content Creation Review

Headlines

Beware the bad, poorly thought out headline.

In my opinion, the headline is the most important part of any content creation. 80% of people will read a headline, and only 20% of people will read the article. Headlines need to meet the needs of your target audience, they need to be engaging and clickable. Learn how to create great headlines: http://www.quicksprout.com/2014/04/02/latest-trends-in-headline-creation-and-their-success/.

From the creative, generous, and always helpful blog of Neil Patel:

What’s changing in headline creation?

In the field of headline creation, there are five traditional types called the “high-level headline types.”

  1. Normal (Ways to Make Drinking Tea More Delightful) – you’ll see these just about everywhere. Traditional newspapers and magazines practice this kind of headline creation.
  2. Question (What are Ways to Make Drinking Tea More Delightful?) – strategic or scintillating questions have been a staple of headlines for a long time. It’s assumed that these questions will interest the viewer enough for him or her to read the article to get the answer to the question.
  3. How to (How to Make Drinking Tea More Delightful) – the “how to” headline style is a great way to offer something directly to your readers that they are interested in. It’s a problem-solution approach, and it works great. WikiHow and eHow are popular sites that are built on the how-to idea.
  4. Number (30 Ways To Make Drinking Tea More Delightful) – the numbered headline is probably the most popular to-date. Have you read BuzzFeed recently? You will get an eyeful of numbers. (And you will desperately want to click.)
  5. Reader-Addressing (Ways You Need to Make Drinking Tea More Delightful) – there are plenty of article titles that confront the reader with an alleged need. These headlines often start with “why.”

Read the whole article.

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