Beware the bad, poorly thought out headline.
In my opinion, the headline is the most important part of any content creation. 80% of people will read a headline, and only 20% of people will read the article. Headlines need to meet the needs of your target audience, they need to be engaging and clickable. Learn how to create great headlines: http://www.quicksprout.com/2014/04/02/latest-trends-in-headline-creation-and-their-success/.
From the creative, generous, and always helpful blog of Neil Patel:
What’s changing in headline creation?
In the field of headline creation, there are five traditional types called the “high-level headline types.”
- Normal (Ways to Make Drinking Tea More Delightful) – you’ll see these just about everywhere. Traditional newspapers and magazines practice this kind of headline creation.
- Question (What are Ways to Make Drinking Tea More Delightful?) – strategic or scintillating questions have been a staple of headlines for a long time. It’s assumed that these questions will interest the viewer enough for him or her to read the article to get the answer to the question.
- How to (How to Make Drinking Tea More Delightful) – the “how to” headline style is a great way to offer something directly to your readers that they are interested in. It’s a problem-solution approach, and it works great. WikiHow and eHow are popular sites that are built on the how-to idea.
- Number (30 Ways To Make Drinking Tea More Delightful) – the numbered headline is probably the most popular to-date. Have you read BuzzFeed recently? You will get an eyeful of numbers. (And you will desperately want to click.)
- Reader-Addressing (Ways You Need to Make Drinking Tea More Delightful) – there are plenty of article titles that confront the reader with an alleged need. These headlines often start with “why.”
Read the whole article.